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Mastodon C Privacy Policy

We may collect data about you when you interact with us, for example by using this website, downloading content, or meeting with a member of our team. We do this so that we can understand how to improve our services and information, and ensure our interactions with you are interesting and productive for you. We share some of this data with third parties who provide us with analytics and other services.

You have rights over what is done with data that is about you. You can contact us at dpo@mastodonc.com if you want to get a copy of that data. You can also ask us to update it, delete it or stop using it.

What data do we collect and why?

We may store this data until you ask us to delete it, which you can do by emailing dpo@mastodonc.com.

We collect data as you use this website about:

  • what pages you access and how long you spend on them so that we know what content is popular
  • the device and software you use, so that we know how to design the site
  • your location, so that we know where in the world we reach
  • how you were referred to the website (ie through Google, Twitter or Facebook), so we know what promotional activities are working to promote our website
  • which page you enter the website though, and which page you leave from, so we know which pages are most / least appealing
  • how you move through the site, so we can improve your user journey and help you to find information more easily

Your browser stores some of this data using cookies. Your browser sends cookie data to us and third parties every time you visit our pages. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How do we use this data?

We use this data to:

  • track analytics for your use of the site
  • understand what the users of our website need so we can improve it
  • ensure we don’t repeat promotional pop-ups that you may have previously declined

We do not use it for any automated decision making.

Use of data about you from social media

If you retweet, share or engage with our content on social platforms, then we collect analytics on that to help us understand which content people are interested in. We use Hubspot for social media analytics.

Use of data about you from our interactions

If we email, speak, or meet with you, we keep notes on your contact details and on the content of our discussions, to help us engage with you and your colleagues in a coordinated way. We use Hubspot for keeping these records.

How do we share this data?

We share this data with a few third parties, who process it to give us better understanding.

  • Google Analytics, to analyse the users of our website
  • Hubspot, to analyse social media engagement and customer interactions
  • Mailchimp, to manage our mailing list

What rights and control do you have?

Because we operate in the UK, you have rights over the data about that we collect. You can:

  • ask for a copy of data we have collected about you
  • ask us to update that data
  • ask us to delete it
  • ask us to stop using it

If you ask for a copy of data we have about you, we have to provide it to you free of charge. You can ask us to send it directly to a third party. We have to provide it in a commonly-used machine-readable format.

To do these things, you can contact dpo@mastodonc.com.

Please tell us if you have concerns about how we collect, use or share data about you. You can also raise your concerns with the UK Information Commissioner’s Office.

When might this policy change?

We created this version of the privacy policy on 19th July 2018. If you have an account with us, we will tell you in the future before we update this privacy policy.

Who can I talk to about this policy?

Please send any questions about this privacy policy to dpo@mastodonc.com.

The data controller for this website is Mastodon C Ltd. Our data protection officer is Dr Christopher Taylor.

This policy is based on the Open Data Institute Privacy Policy, under CC BY-SA 3.0 / altered to reflect differences in the systems we use.